If you’re going to self-publish…
Poland is not the most glamorous place on Earth, it has to be said. When I think of Poland, my Poland, I think about it with love but I am realistic.
Some people are not so realistic, though!
Recently I was searching on Amazon when I came across a thriller set in Poland. Now, I was excited; it wasn’t every day that I came across such a thing.
Then I found the cover and…well, I wanted to be as far away from thoughts of Poland as I possibly could be. This cover did not represent Poland in any way! Instead of putting forth an image of a changing country, it made Poland out to be somewhere where everyone smokes and it is constantly snowing. Now, I know that this is somewhat true – even I cannot disguise that – but do I want to see this on the cover of a book? I don’t think so (but then again, I am sure you already guessed that part).
This issue with book covers isn’t just happening with one self-published author on Amazon, if you hadn’t guessed – it is happening with a great many authors. I realise that it’s a lot to do – write your own book, edit it, design the cover, market it and more – but is it too much to ask for a bit of variety? If you ask me, book covers have been left behind for much too long. And that old saying, Don’t judge a book by its cover? It couldn’t be more ridiculous to my logical Polish mind. Back where I am from, everything and everyone is judged on first impressions. And I don’t think this is just a Polish thing; in fact, I see it around me in any country I visit, no matter how far afield.
I know nothing about book publishing, it has to be said, but here are a few tips I have amassed from the wonderful resource that is the alphabet:
1) When designing a book cover, be sure to consult someone who is a designer. This is common sense but something which people, for some reason, tend to forget!
2) It doesn’t matter how good your book is, it must be priced right: this goes without saying. If it is too cheap then people will think it rubbish and worthless…but if too expensive they will laugh at you, especially if you are an unknown or little-known author.
3) Formatting matters: if you want to compete with all the other Amazon books – hybrid cars uk to cookery books to thousands of fictional books – then you need to look as good or better than them! If the story matches the good looks then that can only be a fine thing, too.
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